A list of 13 beliefs on the value of user experience strategy, design, and designers:
- User experience is the net sum of every interaction a person has with a company, be it marketing collateral, a customer service call, or the product or service itself. It is affected by the company’s vision and the beliefs it holds and practices, as well as the service or product’s purpose and the value it holds in that person’s life.
- User experience is strategic. It begins with an idea intended to improve the lives of its users, and continues through every moment of the customer lifecycle, from attention to abandonment and beyond. It is driven by a vision that guides and justifies every design decision.
- Every detail of a company and its services and products says something about it. User experience strategy and design ensures that these messages are put forth with intention and purpose. Design extends into each and every detail, and each and every detail can indeed be designed…